{"id":8408,"date":"2023-09-05T17:20:13","date_gmt":"2023-09-05T17:20:13","guid":{"rendered":"https:\/\/www.esencialcostarica.com\/?page_id=8408"},"modified":"2025-10-31T17:45:45","modified_gmt":"2025-10-31T17:45:45","slug":"who-we-are","status":"publish","type":"page","link":"https:\/\/www.esencialcostarica.com\/en\/who-we-are\/","title":{"rendered":"Who We Are"},"content":{"rendered":"\t\t
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\n\t\tWhy<\/span> our<\/span> Nation<\/span> Brand<\/span> is<\/span> essential<\/span>\t<\/h1>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our Nation Brand is our Costa Rican<\/strong> way<\/strong> of welcoming<\/strong> everyone<\/strong> to our land through<\/strong> our values<\/strong> and tico essence<\/strong>. Nation branding is the strategy<\/strong> to position<\/strong> and capitalize<\/strong> on a country’s image<\/strong> in the international market. It aims to grow<\/strong> the nation’s positive reputation<\/strong> through tourism<\/strong>, foreign direct investments<\/strong>, and exports<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\tessential<\/i><\/span> COSTA<\/span> RICA<\/span> operates<\/span> under<\/span> two<\/span> criteria<\/span>\t<\/h1>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\tCountry positioning\t\t\t<\/h2>\n\t\t\t

For Costa Ricans, a simple "hi" or "hello" is not enough, we say \u201cPura Vida\u201d. And that\u2019s what makes our people so warm and charismatic. Ticos are charming, with a sense of humor, and a unique personality.\u00a0But they are also \u201cpulseadores\u201d, meaning specialized, talented, hard workers.<\/p>\n\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tCountry competitiveness\t\t\t<\/h2>\n\t\t\t

Being a small country has never stopped us from dreaming big. We know we can fulfill our promise to the world. We guarantee that the companies using the Costa Rica Nation Brand seal represent our values: Excellence, Sustainability, Innovation, Social Progress, and Costa Rican Rooting.<\/p>\n\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\tObjectives<\/span>\t<\/h1>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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essential<\/em> COSTA RICA<\/strong> is more than a tagline for us, it\u2019s a commitment<\/strong> to showcase<\/strong> our country,<\/strong> and invite<\/strong> the entire world to experience<\/strong> the essence of our talented people,<\/strong> and unbelievable nature<\/strong>. Meet our objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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We are excited to close new deals!<\/strong> One of our objectives is attracting foreign direct investment<\/strong> to the country in strategic sectors<\/strong> such as high-tech<\/strong> manufacturing and high value-added services<\/strong>.<\/p><\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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We want to transport<\/strong> you<\/strong> to<\/strong> the tropics<\/strong> with our products<\/strong>. We promote the export<\/strong> of value-added products<\/strong> in which their sense of exclusivity<\/strong>, distinction<\/strong>, and international quality<\/strong> is appreciated.<\/p><\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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We want you to join us!<\/strong> That\u2019s why we attract<\/strong> different types of selective tourism<\/strong>, such as business<\/strong>, adventure<\/strong>, and sustainable<\/strong> tourism.<\/p><\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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We also care about ourselves<\/strong>. We promote the involvement<\/strong> of internal<\/strong> audiences<\/strong> at three levels: information<\/strong>, opinion<\/strong>, and decision<\/strong>, through which persuasion<\/strong> and brand recognition<\/strong> are achieved internally.<\/p><\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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We care about<\/strong> the future<\/strong>. We are building<\/strong>, through<\/strong> communications<\/strong>, a Nation Brand that is anchored in the present, with a strong vision<\/strong> for the future.<\/p><\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Why our Nation Brand is essential Our Nation Brand is our Costa Rican way of welcoming everyone to our land through our values and tico essence. Nation branding is the strategy to position and capitalize on a country’s image in the international market. It aims to grow the nation’s positive reputation through tourism, foreign direct investments, and exports. https:\/\/www.youtube.com\/watch?v=P5Rv1XkUpIQ essential COSTA RICA operates under two… <\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-8408","page","type-page","status-publish","hentry","is-cat-link-borders-light is-cat-link-rounded"],"acf":[],"yoast_head":"\nWho we are<\/title>\n<meta name=\"description\" content=\"Discover essential Costa Rica\u2019s Nation Brand: promoting \u201cPura Vida,\u201d excellence, sustainability, and driving tourism, investment, and exports.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esencialcostarica.com\/en\/who-we-are\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who we are\" \/>\n<meta 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