The origin of essential Costa Rica

Resources

What is theCountry Brand?

The origin ofessentialCosta Rica

The origin of essentialCosta Rica

I want to beEssentialCosta Rica

I want to be EssentialCosta Rica

Types ofLicensing

Frequently askedquestions

BusinessDirectory

SpecializedIndustries

Costa RicanTalent

AgronegociosCosta Rica

ChampiñonesVarablanca SA

Costa Rica FruitCompany

Costa RicaTropiFoods

Hermanos VargasDulce

Platanera RíoSixaola

ProductosAgrícolasdel Campo

San Roque-BlueZone

Sura GreenProducts

The Fruit FarmGroup

AlimentosBermúdez

AlimentosProsalud

Alma de CaféRestaurante

Amino GrowInternacional

Aromas y SaboresTécnicos S.A.

Café de Altura deSan RamónEspecial S.A.

Café de Altura de San RamónEspecial S.A.

Cathedra FinestProducts

Compañía AgrícolaIndustrialPROPICA S.A.

Compañía Agrícola IndustrialPROPICA S.A.

Costa Rica ChesseFactory

Costa Rica RainForest

ExportadoraFrumar S.A.

GrupoNaturalba S.A.

Mataderodel Valle S.A.

MicrobeneficioEcológico LosEucaliptos, CaféSol Naciente

Microbeneficio Ecológico LosEucaliptos, Café Sol Naciente

Nacional deChocolates

Or light -Oro Light

Panaderíala Zarcereña

ParadiseIngredients

Productora yExportadora deFrutas y VerdurasFRUVER S.A.

Productora y Exportadora deFrutas y Verduras FRUVER S.A.

ProductosUjarrás S.A.

TreintaycincoFábrica deCerveza S.A.

Treintaycinco Fábrica deCerveza S.A.

Arenas Skate& Surf

Aromas parael Alma

CosméticosNaturalesMonteverde

Cosméticos NaturalesMonteverde

doTERRACosta Rica

EstablishmentLabs

Interquin deGrecia S.A.

Ketsin deCosta Rica Ltda

LabatorioEl Maná

P&G InternationalOperations

Panduit deCosta Rica Ltda

PlásticosModernos

PrecisiónInternacionalPREINSA S.A.

Precisión InternacionalPREINSA S.A.

Prysmian GroupCentroaméricay Caribe

Prysmian Group Centroaméricay Caribe

TarimasEconómicas S.A.

Tejas y MaderaPlásticaReplacori S.A.

Tejas y Madera PlásticaReplacori S.A.

Vargas Impresión& Empaque

Academia Nacionalde Ciencias -Unidad NICCosta Rica

Academia Nacional de Ciencias- Unidad NIC Costa Rica

Agencia NavieraCentroamérica S.A.

AGLOCAMLogística

Alavisa deCañas Sal

ATI CapitalSolutions

AtmosInternational

AutomatizaciónAvanzada

BoomerangWireless

CentroCostarricensede CienciaEducativa

Centro Costarricensede Ciencia Educativa

CentroCostarricensede EducaciónParauniversitaria

Centro Costarricensede Educación Parauniversitaria

Centro de EventosPedregal

Centro OncológicoCostarricense

CF Free ZonePark S.R.L.

ComponentesEl Orbe

CulinaryTrainer School

DCCMission Critical

DistribuidoraCumminsCentroaméricaCosta Rica SRL

Distribuidora CumminsCentroamérica Costa Rica SRL

Doris Peters& Asociados

FederaciónCostarricensede Fútbol

Federación Costarricensede Fútbol

Flexográficade Exportación

Fondo Nacionalde FinanciamientoForestal

Fondo Nacional deFinanciamiento Forestal

FundaciónAcción joven

FundaciónOmar Dengo

Global MarketingSolutions

GrupoElectrotécnica

Grupo MédicoSanta Teresa

Grupo STTCosta Rica

Halsband WorldWide Partners

HospitalClínica Bíblica

ICICORCosta Rica S.A.

IdiomaInternacional

Imágenes MédicasDr. ChavarríaEstrada

Imágenes MédicasDr. Chavarría Estrada

Isthmusde Costa Rica

LogísticaTransaccionaldel Istmo, S.A. /Habílitas

Logística Transaccionaldel Istmo, S.A. / Habílitas

Meridia Ingeniería& Gerencia deProyectos

Meridia Ingeniería &Gerencia de Proyectos

Microbiología yCalidad Industrial,MCI S.A.

Microbiología yCalidad Industrial, MCI S.A.

Pertec GlobalServices

PortafolioInmobiliario

ProdigiousLatin America

Rack LodgeData Center

Raw OutdoorFitness

RockConstrucciones

Saint FrancisCollege

SistemasConvergentes

SOIN SolucionesIntegrales S.A.

Suplidora HoteleraSantamaria Ltda

TecnoLabSolucionesIntegrales

TecnologíaApropiada

TecnologíaExpress S.A.

The GreenparkFree Zone

UltraparkDevelopmentGroup

Universidad deIberoamérica -UNIBE

Universidad deIberoamérica - UNIBE

Universidad deSan José

UniversidadFederada deCosta Rica, SanJudas Tadeo

Universidad Federada deCosta Rica, San Judas Tadeo

Universidad Latinade Costa Rica

UniversidadSan Marcos

UniversidadSanta Paula

UniversidadVeritas

UrbanizadoraLa Laguna

Agencia deViajes Colón

Agencia de ViajesCosta RicaTe Enamora

Agencia de ViajesCosta Rica Te Enamora

Agencia de ViajesFaytur

Agencia de ViajesReceptivaExploratura

Agencia de ViajesReceptiva Exploratura

ANCCAR Alamoy National

Apartotel SuitesVillas del Río

ArtesaníasLa Rueda

Asociación Cámarade TurismoGuanacasteca

Asociación Cámarade Turismo Guanacasteca

Asociación deCostarricensesen Francia

Asociación deCostarricenses en Francia

AsociaciónPro ImagenCosta Rica

AsociaciónPro Imagen Costa Rica

AventurasTierra Verde

Best of Costa RicaTour | OperatorDMC

Best of Costa RicaTour | Operator DMC

Best WesterJaco Beach Resort

CaminandoCosta Rica

Casa CondeApartotel & Suites

Casa Conde delMar Beach Front

CasitasTenorio B&B

Centro deConvenciones deCosta Rica

Centro de Convenciones deCosta Rica

Cinco CeibasRainforest Reserve& Adventure Park

Cinco Ceibas RainforestReserve & Adventure Park

CooprenaSimbiosis

Costa Rica BirdObservatories

Costa RicaConvention Bureau

Costa RicaReps DMC

Costa RicaSun Tours

Costa RicaTop Tours

Daily Tours TravelManagment& Events

Daily Tours TravelManagment & Events

DestinationCosta Rica

Diamante EcoAdventure Park

ExpedicionesTropicales

ExploradoresOutdoors

FindingPepper Project

Go Costa RicaVision

GraylineCosta Rica

Hampton Inn &Suites by HiltonSan José - Airport

Hampton Inn & Suites by HiltonSan José - Airport

Holiday InnExpressSan José Airport

Holiday Inn ExpressSan José Airport

Holiday InnSan José Escazú

HorizontesNature Tours

Hotel Beds / Beds Online /Hoteles Extra

Hotel Beds / Beds Online /Hoteles Extra

Hotel HaciendaGuachipelin

Hotel WyndhamHerradura

ID MeetingsCosta Rica

Inversiones MardigiM y D S.A.

JacamarNaturalist Tours

Journey´sCosta Rica

La Casonadel Cafetal

Los Pinos Cabañas& Jardines

MapacheRent a Car

MonteverdeExpressShuttles Services

Monteverde ExpressShuttles Services

MORPHO TRAVELRETAIL

Museo delos Niños

OcoteaMonteverde S.A.

Pacific TradeWinds

RainforestAdventure Lodge

RainforestAdventuresPacífico

RestaurantePlaza del Café

Swiss TravelServices /AV Cielo Azul

Swiss Travel Services /AV Cielo Azul

Tryp San JoséSabana

Vision SportsTravel

Vista Los SueñosAdventure Park

Xandari Resort& Spa

  • 2016

    We began positioning with the Costa Rican public, using the slogan “You are the essence—we are all essential COSTA RICA.” We made our presence known through talks at educational centers, chambers of commerce, business meetings, and training sessions at different institutions. We did regional tours in Guanacaste, Limon, Puntarenas, Perez Zeledon, and San Carlos, as well as other regions. We were present at important events throughout the country: The San Jose Half Marathon, the Telethon, the Special Olympics, the World Championship of Robotics, the International Design Festival, and VALOARTE. We also published content on social networks, communications media, and with companies.
  • 2013

    We began an international positioning process for the Country Brand at potential locations like international trade and tourism fairs, a presence in embassies and consulates, commercial missions, and international events, such as the soccer 2014 World Cup.

    We also began to develop materials and usage guides for the brand. The licensing protocol was also created, and we created the Inter-institutional Committee of the Country Brand, which is formed by (with abbreviations in Spanish):

    1. The Foreign Trade Promotion Board of Costa Rica (PROCOMER)
    2. The Costa Rican Institute of Tourism (ICT)
    3. The Costa Rican Coalition of Development Initiatives (CINDE)
    4. The Ministry of Foreign Trade (COMEX)
    5. The Ministry of Foreign Affairs and Worship
  • 2012

    Market research shows the different facets of Costa Rica in terms of exports, tourism, and foreign investment.

  • 2011

    We received consultation from a pioneering company to develop the country brand. The name chosen was essential Costa Rica, as it shows human traits as a differentiator that highlights Costa Rican competitiveness.

  • 2008

    We did a national and international (79 countries) study of the perception of Costa Rica; the results showed that Costa Rica is perceived as a green country with the potential to connect more with the world.