Our Values

We are the only green country brand in the world!

The color of our logo represents the greenery of the forests and mountains that are bordered by our seas, the immensity of our volcanoes, and the life that inhabits this small treasure. Costa Rica is biodiversity, preservation, and sustainable development.

The handwritten word “essential” represents the human side of the country: the kindness, warmth, inventiveness, and abilities of the Costa Ricans.

The solid letters spelling out “Costa Rica” represent stability, modernity, seriousness, responsibility, and dependability for investing and doing business.

OUR COMPETITIVENESS IS

GOVERNED BY 5 VALUES:

OUR COMPETITIVENESS IS

GOVERNED BY 5 VALUES:

SUSTAINABILITY

A responsibility to meet current needs, without compromising the environmental security of future generations. This balance ensures proper environmental, social, and financial management.

EXCELLENCE

Added value offered by a product or service, which makes is special and unique. We define excellence through traits such as creativity, talent, and specialization of human resources.


INNOVATION

Continual transformation for the sake of improving the service or resource offered to customers. In today’s demanding and changing market, inventing new solutions is not enough; we need to incorporate added value that guarantees that a need is satisfied.

COSTA RICAN ORIGIN

The product or service should be fully developed, patented, and improved within the country.

SOCIAL PROGRESS

The employees who work in a company that uses the country brand seal ensure their personal and professional growth, guaranteeing that they will reach their maximum potential and develop all of their abilities while helping the company evolve.