Nation branding is the
strategy to position and
capitalize on a country's
image in the international market. It aims to grow the nation's positive reputation through tourism, foreign direct investments, and the acquisition of exportation products.
essential COSTA RICA is our nation brand. It is how Costa Rica projects itself to the world and promotes tourism, investments, and exports – hand in hand with our culture and idiosyncrasies.
essential COSTA RICA
operates under
two criteria:
Country
positioning
Through which we share characteristics that distinguish us as Costa Ricans: "Pura Vida" – meaning charismatic, and "pulseadores" - meaning specialized and talented.
Country
competitiveness
Is how we fulfill our promise to the world. We guarantee that the companies using the Costa Rica Nation Brand seal represent our values: Excellence, Sustainability, Innovation, Social Progress, and Costa Rican Rooting.
Objectives
To comprehensively promote tourism, exports, and foreign direct investment, combined with the Costa Rican culture
Support the attraction of foreign direct investment, especially in sectors such as technology and high value-added services
Promote the talent and skills of Costa Ricans as a competitive advantage
Project Costa Rica as a high-profile image, while always protecting the country's good reputation
Promote the export of high value-added products and increase demand in international markets
Promote a competitive Costa Rica by increasing the standards of companies under the essential COSTA RICA seal
Our Brand
We are a valuable society, who honors their territory's nature (protects, cares and shares) and enhances the well being of their citizens (kind people, hospitable people, happy people).