Proimagen Costa Rica
We decided to obtain the Country Brand – Essential Costa Rica license because we share the values it represents: excellence, sustainability, innovation, social progress, and Costa Rican origin. Acquiring this license is a way to reinforce our commitment to responsible practices and high-quality standards, while also strengthening our competitiveness and credibility both nationally and internationally. Additionally, the license allows us to align with a well-recognized seal that promotes Costa Rica’s positive image worldwide, creating more opportunities for positioning and differentiation for our brand.
Conny Salazar Soto
Executive Management
We represent
Know Us
Proimagen Costa Rica Association is a non-profit organization dedicated to promoting Costa Rica as a tourist destination in major international markets such as North America, Latin America, Europe, Asia, and others. Its members are Costa Rican tourism product and service companies that operate with the highest quality standards.
Contact
News
Discover recent articles highlighting Costa Rica’s achievements, innovations, and international recognition. Each news item reinforces Costa Rica’s positive image, showcasing constant progress and building trust among investors, tourists, and strategic partners interested in learning more about the country brand.
Licensing
Process
Learn the step-by-step process for companies and projects to obtain the official country brand license. This section details the sustainability, innovation, and excellence requirements that distinguish those who are part of the network. More than just a formality, it is a practical guide that makes the site a strategic ally for organizations that want to differentiate themselves through quality, environmental commitment, and professionalism.
Values
Explore the principles that define Costa Rica and support its vision as a nation. These principles include environmental sustainability, respect for natural resources, skilled human talent, and creativity, all of which reflect the country’s commitment to balanced and responsible development, instilling confidence in investors, visitors, and international partners seeking to engage with an authentic, innovative, and visionary nation.
