The essential Costa Rica brand logo is a composition that unifies the words “essential” and “Costa Rica” with two different design styles, each representing a crucial part of who we are.
Being a small country has never been a limit for our enormous essence. Our biodiversity is the perfect example of how a small territory can contain so much splendor.
The handwritten word represents the human side of the country, which is our most valuable treasure, according to our visitors. The typography symbolizes the kindness, warmth, charm, and talent of Costa Ricans. The movement of the painted stroke is a sign of the authenticity and creativity of our people.
The solid letters spelling out “Costa Rica” in two separate lines represent stability, modernity, seriousness, responsibility, and dependability for investing and doing business.
Costa Rica is biodiversity, preservation, and sustainable development. The color of our logo represents the greenery of the forests and mountains that are bordered by our seas, the immensity of our volcanoes, and the life that inhabits this small treasure.