Universal - Essential Costa Rica

Universal

To generate value for the brand, for prestige and reinforcement of the company.

Roberto Federspiel Murillo
Roberto Federspiel Murillo

We represent

Excellence

Sustainability

Social Progress

Innovation

Costa Rican Rooting

Know Us

Tiendas Universal is a 100% Costa Rican family business, which has been operating since 1926. After 97 years, it has managed to consolidate itself as a corporation of prestigious stores with 12 commercial establishments throughout the country, which offer a wide range of products in large categories such as: Baby, Toys, Bookstore, Home, Appliances, Technology, Appliances, Beauty and Personal Care, within which a sales service of the highest quality is offered, thus becoming a leader in mega stores within the national market, whose areas to highlight are: Christmas Decoration, Toy Store, School and Liberia. In addition to the Lego concept store franchise.

Contact


News

Discover recent articles highlighting Costa Rica’s achievements, innovations, and international recognition. Each news item reinforces Costa Rica’s positive image, showcasing constant progress and building trust among investors, tourists, and strategic partners interested in learning more about the country brand.


Licensing
Process

Learn the step-by-step process for companies and projects to obtain the official country brand license. This section details the sustainability, innovation, and excellence requirements that distinguish those who are part of the network. More than just a formality, it is a practical guide that makes the site a strategic ally for organizations that want to differentiate themselves through quality, environmental commitment, and professionalism.


Values

Explore the principles that define Costa Rica and support its vision as a nation. These principles include environmental sustainability, respect for natural resources, skilled human talent, and creativity, all of which reflect the country’s commitment to balanced and responsible development, instilling confidence in investors, visitors, and international partners seeking to engage with an authentic, innovative, and visionary nation.