Strengthen our 100% Tica identity: We are a Costa Rican company with over 35 years of operation, and the brand certifies that we meet the highest standards of sustainability, excellence, and authenticity that Costa Rica represents to the world. · Differentiate ourselves with official backing: The Esencial COSTA RICA seal validates to agencies, tour operators, and international clients that we offer genuine, safe, and responsible experiences, backed by the ICT. · Increase trust and sales: In a competitive market, the Country Brand boosts the perception of value; clients choose a country-certified operator, which translates into higher reservation closures and recommendations. Marianella Fernández Ortiz