We decided to obtain the Country Brand license because we strongly share the values that Costa Rica represents worldwide: authenticity, sustainability, excellence, and hospitality. For Auténtico Hotel, being part of this initiative allows us to strengthen our positioning as a hotel committed to delivering genuine experiences aligned with the essence of the country. Additionally, we see the use of the Country Brand as an opportunity to actively contribute to the promotion of Costa Rica as a tourist destination, while building trust with our guests and differentiating ourselves in an increasingly competitive market, under high standards of quality and consistency with the national identity.
Douglas Zambrana
General Manager
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Auténtico Hotel is an urban hotel located in the heart of San José, Costa Rica, distinguished by its independent concept, set apart from large chains, and focused on delivering an authentic experience with warm and highly personalized service. It combines contemporary design, genuine hospitality, and details inspired by Costa Rican culture, offering modern rooms, quality dining, versatile event spaces, and complete amenities such as a pool and gardens. Its strategic location near La Sabana makes it an ideal choice for both business and leisure travelers seeking comfort, style, and a truly authentic city experience.
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Discover recent articles highlighting Costa Rica’s achievements, innovations, and international recognition. Each news item reinforces Costa Rica’s positive image, showcasing constant progress and building trust amonginvestors, tourists, and strategic partners interested in learning more about the country brand.
Learn the step-by-step process for companies and projects to obtain the official country brand license. This section details the sustainability, innovation, and excellence requirements that distinguish those who are part of the network. More than just a formality, it is a practical guide that makes the site a strategic ally for organizations that want to differentiate themselves through quality, environmental commitment, and professionalism.
Explore the principles that define Costa Rica and support its vision as a nation. These principles include environmental sustainability, respect for natural resources, skilled human talent, and creativity, all of which reflect the country’s commitment to balanced and responsible development, instilling confidence in investors, visitors, and international partners seeking to engage with an authentic, innovative, and visionary nation.