Hertz
At Hertz Costa Rica, we decided to become part of Essential Costa Rica because we deeply share the values that represent our country: excellence, sustainability, innovation, and social responsibility. We firmly believe that companies play an active role in building a positive image of Costa Rica worldwide. Being part of the country brand allows us to strengthen our commitment to high standards of quality, environmental responsibility, and customer service, while contributing to the development of sustainable tourism and mobility. This alliance reflects our long-term vision and our determination to continue creating value for our customers, employees, and communities. Gabriela Hidalgo Head of Marketing Hertz Costa Rica.
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Know Us
Hertz Costa Rica has more than 55 years of experience in the car rental industry and is a trusted partner in the country’s tourism ecosystem. Through long-standing customer relationships and a strong commitment to service excellence, we have consolidated our position as a market leader. We operate under high standards of social and environmental responsibility, aligned with Costa Rica’s sustainability values. With branches at Juan Santamaría and Daniel Oduber international airports, as well as key locations nationwide, we ensure convenient access for local and international travelers. To meet evolving customer needs, we continuously enhance our services, offering solutions such as airport vehicle delivery, chauffeur services, wedding transportation, prepaid fuel options, and a premium vehicle fleet.
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News
Discover recent articles highlighting Costa Rica’s achievements, innovations, and international recognition. Each news item reinforces Costa Rica’s positive image, showcasing constant progress and building trust among investors, tourists, and strategic partners interested in learning more about the country brand.
Licensing
Process
Learn the step-by-step process for companies and projects to obtain the official country brand license. This section details the sustainability, innovation, and excellence requirements that distinguish those who are part of the network. More than just a formality, it is a practical guide that makes the site a strategic ally for organizations that want to differentiate themselves through quality, environmental commitment, and professionalism.
Values
Explore the principles that define Costa Rica and support its vision as a nation. These principles include environmental sustainability, respect for natural resources, skilled human talent, and creativity, all of which reflect the country’s commitment to balanced and responsible development, instilling confidence in investors, visitors, and international partners seeking to engage with an authentic, innovative, and visionary nation.
