As a 100% Costa Rican company, the Esencial Costa Rica license represents a validation of the values that drive our organization and define the way we do business. At Relaxury, we believe in excellence, sustainability, innovation, and the creation of value for Costa Rica. Being part of the Country Brand allows us to showcase to the world our commitment to service quality, the responsible development of tourism, and the promotion of Costa Rica as a world-class destination. Furthermore, it strengthens our credibility with international clients and business partners who share these same values.
José Daniel Peña
Managing Director
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Excellence
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Costa Rican Rooting
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Relaxury (RLX) is a Costa Rican luxury mobility and logistics company serving travelers, businesses, and the hospitality industry. Based in Guanacaste, RLX provides premium private transportation, ground handling coordination, airport VIP services, private aviation passenger assistance, and customized travel solutions. Through operational excellence, innovation, safety, and sustainability, Relaxury delivers seamless and memorable experiences that consistently exceed client expectations.
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Discover recent articles highlighting Costa Rica’s achievements, innovations, and international recognition. Each news item reinforces Costa Rica’s positive image, showcasing constant progress and building trust amonginvestors, tourists, and strategic partners interested in learning more about the country brand.
Learn the step-by-step process for companies and projects to obtain the official country brand license. This section details the sustainability, innovation, and excellence requirements that distinguish those who are part of the network. More than just a formality, it is a practical guide that makes the site a strategic ally for organizations that want to differentiate themselves through quality, environmental commitment, and professionalism.
Explore the principles that define Costa Rica and support its vision as a nation. These principles include environmental sustainability, respect for natural resources, skilled human talent, and creativity, all of which reflect the country’s commitment to balanced and responsible development, instilling confidence in investors, visitors, and international partners seeking to engage with an authentic, innovative, and visionary nation.