Licensing Esencial Costa Rica was a deliberate choice rooted in conviction rather than convenience. For CAST Central America, the brand Marca País is not a badge to display; it is a living responsibility to embody the values that make Costa Rica unique: authenticity, sustainability, and excellence. We joined because we believe every journey we design should carry the true essence of this country, its vibrant culture, its natural richness, and the warmth of its people. Esencial Costa Rica allows us to amplify that commitment, positioning our work as more than tourism: as experiences that inspire, transform, and leave a meaningful legacy.
Mathias Terrade
CEO
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For over 26 years, CAST Central America has stood out for its personalized approach to designing travel projects. We provide expertise, tailored guidance, and thoughtful recommendations to meet the unique needs and preferences of each client. With operating licenses in both Costa Rica and Panama, we make it seamless to create combined programs, offering exceptional service quality and a wide range of curated activities. Our commitment goes beyond fulfilling expectations: we strive to craft experiences that safeguard the environment, honor local cultures, and preserve the rich heritage of both destinations. This dedication has earned CAST the Elite Certification for Sustainable Tourism, awarded by the Costa Rican Tourism Institute—a distinction that reflects our excellence and responsibility in travel management.
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Discover recent articles highlighting Costa Rica’s achievements, innovations, and international recognition. Each news item reinforces Costa Rica’s positive image, showcasing constant progress and building trust amonginvestors, tourists, and strategic partners interested in learning more about the country brand.
Learn the step-by-step process for companies and projects to obtain the official country brand license. This section details the sustainability, innovation, and excellence requirements that distinguish those who are part of the network. More than just a formality, it is a practical guide that makes the site a strategic ally for organizations that want to differentiate themselves through quality, environmental commitment, and professionalism.
Explore the principles that define Costa Rica and support its vision as a nation. These principles include environmental sustainability, respect for natural resources, skilled human talent, and creativity, all of which reflect the country’s commitment to balanced and responsible development, instilling confidence in investors, visitors, and international partners seeking to engage with an authentic, innovative, and visionary nation.