Being part of the Esencial Costa Rica brand validates the institution’s efforts to achieve high standards of service, operational quality, transparency, and sustainability of its institutional resources, while also highlighting the institution’s commercial and technical value proposition.
María Elena Herrera Ugalde
Director, Development and Commercialization Directorate
Werepresent
Excellence
Sustainability
Social Progress
Innovation
Costa Rican Rooting
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A government institution affiliated with MINAE, dedicated to the conservation of forest cover through the Payment for Environmental Services (PES) program. It also facilitates the trading of Costa Rican Compensation Units (UCC´s in spanish) for carbon footprint offsetting and manages ecosystem conservation initiatives—such as “Bosque Vivo” and “PSA Mujer”—that provide reliable options for the sustainability strategies of companies and organizations within the country.
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Discover recent articles highlighting Costa Rica’s achievements, innovations, and international recognition. Each news item reinforces Costa Rica’s positive image, showcasing constant progress and building trust amonginvestors, tourists, and strategic partners interested in learning more about the country brand.
Learn the step-by-step process for companies and projects to obtain the official country brand license. This section details the sustainability, innovation, and excellence requirements that distinguish those who are part of the network. More than just a formality, it is a practical guide that makes the site a strategic ally for organizations that want to differentiate themselves through quality, environmental commitment, and professionalism.
Explore the principles that define Costa Rica and support its vision as a nation. These principles include environmental sustainability, respect for natural resources, skilled human talent, and creativity, all of which reflect the country’s commitment to balanced and responsible development, instilling confidence in investors, visitors, and international partners seeking to engage with an authentic, innovative, and visionary nation.